Merchants Square Insider e-newsletter Promo

Challenge: Create ads to promote sign-up for the Insider e-Newsletter that lets you be the first to know what is happening in shopping sales, dining promotions and festivities in Merchants Square, Williamsburg, Virginia.

Results: The ad campaign combined a taste of history with a quill pen connected to the iinternet way of spreading the news. Print ads were placed in local newspapers, flyers were handed out at the Square, a web page and flash ads appeared online to attrach web customers. Sign ups increased significantly during the advertising run.