Merchants Square Insider e-newsletter Promo

Challenge: Create ads to promote sign-up for the Insider e-Newsletter to know first what is happening in shopping sales, dining promotions and festivities in Merchants Square in Williamsburg, Virginia.

Results: An ad campaign that combined a taste of history with a quill pen to the new media way of spreading the news was created with print ads in local newspapers, flyers to be handed out at the Square and a web page and flash ad that appeared online to attrach web customers.